New Balance x Shelflife x Dr.Z – ML574CG
Africa on the rise. I love it. Being dubbed as “Dr.Z” myself, I was pleased and excited to see this new release by new balance. This brand is making a majestic comeback among sneaker heads around the world and Africa is no exception
South African sneaker boutique, Shelflife, and local designer, Dr. Zulu, have teamed up with international sneaker brand New Balance for a collaborative project: the New Balance x Shelflife x Dr.Z “City of Gold” 574. Showcasing the best of the South Africa’s homeland to sneaker aficionados around the world, the New Balance “City of Gold” 574 draws design inspiration from South Africa’s largest metropolis; the city of Johannesburg; dubbed the “City of Gold” for its large-scale gold trade and wealth. The New Balance x Shelflife x Dr.Z “City of Gold” 574 will release in South Africa, through Shelflife, on the 17th April 2014, with the global release date following soon after, on the 28th April 2014.
Watch the promotional video for the New Balance x Shelflife x Dr.Z “City of Gold” 574