RVLLRS Best of Web Series: Social Media Edition
We’re going to start kicking these people off right and left and making sure that when they issue their ridiculous attacks, nobody hears them.” — Twitter CEO Dick Costolo
The winter seems like its never going to end. Yes it is february and it seems like it is the longest shortest month of the year. It is cold and you must stay warm by all means necessary. I compiled the best social media tips that you can learn this week simply in the comfort of your home or office.
The new week has just began started. Ontario celebrates family day. The NBA All Star Game just ended in New York this weekend. We had the most tweeted episode of the SNL 40th anniversary, Kanye West released the first Yeezy Season collection under Adidas Originals and Drake came out with the surprise album/mixtape entitled “If Youre Reading This Its Too Late”. Literally, despite being in the coldest city in the world, with temperatures reaching -40 to -45 degrees, it was a very entertaining weekend with some great content to watch. We compiled the best social media tips that will help your content marketing strategy.
RVLLR Mots du Jour:
“I am a shoeshine man with not much money, but I have the privilege of being able to give a gift to 130 million Japanese people or 8 million people in Rio.” — Javier Castano,
1. If you combine the exposure of Facebook with the power of email marketing, you can build a thriving email list using Facebook to achieve your marketers dream.
When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook
For Sale Group members can now choose the Sell feature when creating a post. You can add a description to what you’re selling, include a price and set a pick-up/delivery location
A few weeks ago, Snapchat updated its app. The new version had a little purple dot in the upper-right corner of the app’s Stories screen. If you’re a media executive, that little purple dot — the gateway to Snapchat’s new Discover platform — might represent a big shift in your thinking.
4. To appeal to a new generation of news consumers, The New York Times is going all-in on Instagram.
“It’s not an effort to drive traffic to the site. That’s very hard to do on Instagram,” said Alexandra MacCallum, assistant managing editor for audience development at the Times. “It’s much more about building awareness and, hopefully, loyalty for The New York Times broadly, but particularly for the Times’ incredible visual storytelling.”
Money can’t buy you love, but it can still buy you a like. Whats a Facebook fan is really worth?
“We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years,” Costolo wrote in an internal memo obtained by The Verge
via The Verge
7.What do travel marketers need to know about Facebook’s operations in 2014 and what the social network is focusing on in 2015?
Coming just a few weeks before Facebook’s 11th birthday, CEO Mark Zuckerberg and COO Sheryl Sandberg talked about these investments and it became apparent that Facebook’s audience growth is plateauing — excluding Instagram and WhatsApp — but at the same time, it’s becoming a more sophisticated marketplace and storytelling platform
That is exactly what Instagram hopes to achieve for its users as it looks to grow its “editorial” team. Like so many other platforms before it, Instagram is looking to hire former journalists to identify and popularize budding Instagram stars. (The editorial — or community management — team is actually part of Instagram’s marketing division.)
Cosmetic-surgery patients once brought photos of celebrities to appointments in order to show their doctors what they wanted, but now they are more likely to bring in filtered Instagram selfies, Nicole Lyn Pesce writes. “They whip out their cellphones and start flipping through their pictures, saying, ‘I want to look like this all the time,’ ” surgeon David Shafer says
via Daily News
This article shows you five ways to create effective Facebook contests that reach more people, entice them to enter and encourage them to share.